Saturday, August 6, 2011

Basics of SEO

What is SEO?

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

4 Steps to Better Rankings

Step 1. Choosing The Right Keywords

We need to be more specific, which means:
Targeting a more suitable market that is looking for a content editing solution
Competing with fewer websites targeting the same keywords
Optimizing for keywords that people actually use when performing searche

Step 2. Your URL and Title Tag

Two of the most determining factors in Google’s ranking are your domain name and title tag. Your title tag is equally as important as your domain name. Using keywords in your title tag can improve your Google ranking significantly.

Step 3. H1 Tags and Keyword Density

The Google ranking algorithm dictates that if you’re using a tag, then the text in between this tag must be more important than the content on the rest of the page. By default, H1 tags aren’t the prettiest in terms of formatting, so using a CSS style to override the default look is usually a good idea.

Step 4. Links, Links and More Links

And this leads us to the toughest part of the Google SEO process — back-links. Back links are websites that link directly to your website. The general principal is the more back links you have, the higher your pages will be ranked, as your website must be good if so many other sites are linking back to it.


"Google can be one tough search engine to crack."

Sample Company Policy

Hours of Operation/Work Schedules

The office is normally open from 8:30 am until 5:00 pm Central time. Certain employees may be assigned to different work schedules and/or shifts outside of normal office hours. If an employee must be outside of the office for non-business related reasons during their normal work schedule, they should inform their manager.


The Company is committed to creating a work environment where the needs of our customers, employees, and the Company are balanced. Therefore, the Company tries to be flexible in its approach to work styles and location. Telecommuting arrangements may be made on an “as needed basis” or set up on a regular schedule. In either case, employees are encouraged to spend time working in the office whenever possible. This allows employees to be accessible to customers and creates a sense of consistency and collaboration among work teams. When employees desire to work at home, the Company asks that they do so in a manner which is in keeping with a workstyle of accessibility, communication, and productivity. All telecommuting arrangements are subject to approval by the employee’s manager. In general, the following principles should be used in telecommuting:

  • Employees should make arrangements with their manager at least one week in advance of telecommuting.
  • Employees should check in with the office regularly.
  • Employees should inform their manager of their whereabouts so they may be reached easily.
  • Working at home means working, not taking time off.
  • Employees should not routinely work at home on days prior to or following vacations or holidays if at all avoidable.
  • Under regular circumstances, telecommuting should not comprise more than one day in a given week, or more than 3 days a month.

Dress Code Policy

The Company maintains a business casual working environment. All employees should use discretion in wearing attire that is appropriate for the office and customer interaction.

Attendance Policy

Regular attendance is essential to the Company’s efficient operation and is a necessary condition of employment. When employees are absent, schedules and customer commitments fall behind, and other employees must assume added workloads.

Employees are expected to report to work as scheduled and on time. If it is impossible to report for work as scheduled, employees must call their manager before their starting time. If your manager is unavailable, a voice message should be left. If the absence is to continue beyond the first day, the employee must notify their manager on a daily basis unless otherwise arranged. Calling in is the responsibility of every employee who is absent. Absence for three consecutive work days without notifying the manager is considered a voluntary termination.

Leave of Absence

Employees are eligible to apply for an unpaid leave of absence if they have been a regular employee of the Company for at least one year and scheduled to work 20 hours or more a week. The employee’s manager will make a decision on the leave request. The request for leave will be reviewed based on the reason for the request, previous attendance record, previous leave requests and the impact the absence will have on the Company.

Authorized leaves for illness or disability begin after employees have exhausted accrued sick leave, vacation and personal holiday time. A personal leave of absence, if granted, begins after vacation and personal holiday time have been used.

Human Resources can provide employees with which benefits, in addition to retained seniority, can be continued during the leave. If an employee wishes to continue benefits, it must arranged for directly with Human Resources.

If the request for leave of absence for personal reasons, the employee’s manager, with the advice of Human Resources, will decide whether the current position will be held open, or if a position will be made available upon the employees return from leave.


Non-exempt employees are eligible to receive overtime pay if they work more than 40 hours in a given week. Holiday, vacation, and sick time are not included in hours used to determine overtime eligibility. Overtime pay equals 1.5 times and employee’s regular hourly rate. All overtime must be approved the manager in advance.


All full-time employees are eligible for vacation pay.

New full-time employees will receive a pro-rata number of vacation days based on one day for each month worked in the hired calendar year, not to exceed 10 days.

In the first full calendar year and through the calendar year in which the employee’s 3 year anniversary of employment occurs, employees will receive 10 vacation days each year.

In the calendar year of the employee’s 4 year anniversary of employment, employees will receive 15 vacation days each year.

In the calendar year of the employee’s 10 year anniversary of employment, employees will receive 20 vacation days each year.

Up to 5 unused vacation days may be carried over into the next year. All other unused vacation time will be paid out in the final paycheck for that year.

Employees should notify their manager at least one month in advance of taking vacation time. All vacation requests are subject to manager approval. In addition, employees should directly communicate vacation dates to co-workers to ensure customer needs are met.

Part-time employees who work on a regular schedule all year are eligible for vacation benefits on a pro-rata basis based on the schedule above.


Employees who voluntarily resign from the Company are asked to provide at least two week advance notice of their resignation. This notice should be in writing and should briefly state the reason for leaving and the anticipated last day of work.

If a terminating employee is eligible for any incentive compensation, bonus, and/or awards, they must be actively employed on the date the compensation, bonus or awards are presented or paid, in order to receive the compensation, bonus or award.

*just a sample company policy; if in case you want to build a company J


when boredom strikes

This is when I have nothing to do. When tasks are "finished" and when I am sick of laying on bed almost 12 hours. I guess I deserve a break. We all deserve a break, especially after all that we've been through.

Weeks ago's a mess. It didn't only took our jobs but also our being, our friends, relationships built among new friends and a sense of security as well. The road to success is very vague now as we are to restart plans and prepare for the rainy season and worse calamities. Well, I know everything happens for a reason. Whatever the reason may be, I know it is for the betterment of everyone concern.

People may change, relationships may undergo course of action, plans may need to be reconstructed but one thing's certain we'll all be thankful this has happened and if one day we'll all get there heading towards our dreams; we'll all look back with big grin on our faces.

Kudos! to all those who have shared their lives and brought me into their lives.