Basics of SEO

What is SEO?

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

4 Steps to Better Rankings

Step 1. Choosing The Right Keywords

We need to be more specific, which means:
Targeting a more suitable market that is looking for a content editing solution
Competing with fewer websites targeting the same keywords
Optimizing for keywords that people actually use when performing searche


Step 2. Your URL and Title Tag

Two of the most determining factors in Google’s ranking are your domain name and title tag. Your title tag is equally as important as your domain name. Using keywords in your title tag can improve your Google ranking significantly.


Step 3. H1 Tags and Keyword Density

The Google ranking algorithm dictates that if you’re using a tag, then the text in between this tag must be more important than the content on the rest of the page. By default, H1 tags aren’t the prettiest in terms of formatting, so using a CSS style to override the default look is usually a good idea.

Step 4. Links, Links and More Links

And this leads us to the toughest part of the Google SEO process — back-links. Back links are websites that link directly to your website. The general principal is the more back links you have, the higher your pages will be ranked, as your website must be good if so many other sites are linking back to it.
 

"Google can be one tough search engine to crack."

source: http://www.interspire.com/content/2005/12/07/google-seo-basics-for-beginners/